The ‘Being Organic in EU’ Project Takes the Stage at Biofach 2023
ITALIAN FOOD NEWS
A collaboration between FederBio, Naturland, and IFOAM OE has given rise to the project ‘Being Organic in EU,’ aligned with the Farm To Fork Strategy, aimed at encouraging organic production. At Biofach 2023, the ‘Report on improving environmental, economic, and social impacts related to reaching 25% of organic agricultural land by 2030’ was presented, which provides an overview and highlights the positive aspects of the organic world. The figures show a 15% reduction in total greenhouse gas emissions while biodiversity has increased by 30%.
In the session ‘European organic market developments,’ discussions centered on the developments in the EU organic market, which is experiencing a slowdown in demand following pre-Covid trends. During the Covid period, there had been an acceleration in demand. The emerged consensus highlighted the fundamental role of communication, particularly when established collaboratively among operators in the organic world. This communication is considered an essential lever to strengthen, aiming to inform consumers and enable them to understand all the underlying values of choosing organic products.
All speakers in the session agreed on the importance of sharing international experiences, made possible by EU promotional projects such as Being Organic in EU.
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