Organic increasingly strategic in Modern Distribution
Bologna, January 20, 2023 – Organic increasingly strategic in Modern Distribution: in 2022, +1.6% in value and 1.5% in volume.
Despite the cyclical period, the data presented at the workshop on the trend of Modern Distribution, organized within the framework of the Being Organic in EU project, highlights a real growth for organic products, in contrast to a very modest increase in the total food cart (+0.4% in volume).
Modern Distribution remains the primary channel for Italians’ purchases of BIO products. This was the main finding from the conference “Organic in Italian Modern Distribution,” which saw the participation of some key figures in retail and the organic processing industry, held in March 2023. The initiative is part of the Being Organic in EU campaign promoted by FederBio in collaboration with Naturland and co-financed by the European Union under Reg. EU no. 1144/2014.
The event focused on analyzing the evolving scenario of organic products and the opportunities to optimize the potential of organic items in modern distribution, amid a context marked by the pitfalls of greenwashing and economic contraction – challenges that require the identification of new tools and collaboration platforms between producers and distributors.