In the “European organic market developments” session, the discussion focused on the developments of the EU’s organic market, which is experiencing a slowdown in demand, positioning itself within pre-Covid trends. Conversely, there had been an acceleration during the Covid period. The emerged synthesis highlighted the fundamental role of communication, also carried out synergistically among operators in the organic world, considered an essential lever to strengthen in order to inform consumers and enable them to understand all the underlying values in a bio choice.

All session speakers agreed on the importance of sharing international experiences, made possible by EU promotional projects, such as Being Organic in EU.

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