25% of Land to be Organic by 2030. FEDERBIO Discusses Sector Evolution and Sustainability at BIOFACH
A valuable opportunity for discussion and dialogue emerged at Biofach 2023, thanks to a series of initiatives carried out within the framework of “Being Organic in EU,” a result of collaboration between FederBio, Naturland, and IFOAM OE, focusing on crucial themes for the organic world.
In the “European organic market developments” session, the discussion centered on the developments of the EU’s organic market, which shows a slowing demand aligning with pre-Covid trends. This is in contrast to the period during Covid, where there had been an acceleration. The emerged synthesis highlighted the fundamental role of communication, also collaboratively executed among operators in the organic world, considered an essential lever to reinforce in order to inform consumers and enable them to understand all the values underlying a bio choice. All session speakers agreed on the importance of sharing international experiences, made possible by EU promotional projects like Being Organic in EU.